Demystifying Franchise Ownership

#22 - Profit First Mastery: Unlocking Financial Success in Business

November 02, 2023 Kristine Givens
Demystifying Franchise Ownership
#22 - Profit First Mastery: Unlocking Financial Success in Business
Show Notes

Just had an illuminating conversation with Lori Mercaldi, founder of Tally Financial and a Certified Profit First Professional.  Lori opened my eyes to the Profit First Model.  

What is Profit First, you say?   It's an innovative financial management system that helps you prioritize PROFIT from day one! 

Lori doesn't just talk about the Profit First Model; she LIVES it and implements this method with her clients.  

But that's not all we talk about in this episode!  We explored a wide range of topics, and here are some key takeaways:

  • Starting a New Business: Lori's advice is golden for aspiring entrepreneurs.  She guides them through the process, helping them set up their financial foundations for success. 
  • Financial Fluency: We discussed how much financial fluency a business owner really needs.  Lori's expertise revealed the importance of understanding your numbers, even if you're not a financial guru.  
  • The Makings of a Successful Business Owner: What qualities make a business owner successful?  Lori shared her thoughts on the characteristics and mindset that set the great apart from the good.

This interview is a must-listen for anyone looking to take their business to new heights, whether you own a franchise or a stand-alone business.  Lori’s insights are a game-changer!

Lori Mercaldi is a Profit Strategist & Certified Profit First Professional who helps service-based business owners and entrepreneurs achieve a profitable and financially healthy business that sustains the lifestyle they deserve. 

As a strategic business partner and expert in Profit First Implementation, Lori is committed to helping her clients manage their cash flow and grow their profit margin. "It's not just about crunching numbers but building a financially strong and prosperous future for yourself and your business".

You can find Lori on LinkedIn at

Get in touch with Kristine at: